By Ash Maurya I recently got asked about the most common pitfall that trips up entrepreneurs. Top on my list is: Falling in love with your solution. I’ve previously labelled this pre-disposition for the solution as the “Innovator’s Bias”. In science, one of the ways we attempt to overcome this kind of bias is through…
As an entrepreneur, when you hear someone talk about work-life balance, you likely find yourself chuckling. It typically doesn’t exist for business owners and is less likely to exist if you’re creating a start-up. In fact, the concept of work-life balance has become outdated. Work-life balance implies harmony between the two, but as an entrepreneur,…
One of the major goals of the town of Innisfil is to create a community where businesses thrive. We are accomplishing that by walking the walk! Our partnerships with organizations that provide creative solutions to problems facing most every community is how we innovate, demonstrating to businesses that we’re ready and able to help them…
When you’re building a business from the ground up, you are often the first and probably the best salesperson your company has. However, if you want to grow into something larger than a ‘cottage industry’, you’re going to need a solid sales team and a process to grow it that can be managed so that…
Finding the right partners is so important, whether you’re building a business or a township! The Town of Innisfil is just like an entrepreneur: we’re focused on building a scalable township. To do that, we’re always looking to create partnerships with innovative companies that can help us to expand the solutions we offer so that…
Nothing in this world is free but for many new businesses, figuring out a way to brand and market on a shoestring budget is the bottom line. It’s important to have some sort of a budget, but since it’s not likely going to be the kind of coin a large organization like Starbucks could spend,…
Lakeside living AND working sounds good, right? The entrepreneurial life isn’t for the faint of heart: you have to work harder, longer and with more passion than at any other time in your life. But in the right place, with the right support, it’s such a worthwhile effort! Have you ever been on vacation…
Need some inspiration before you start working on your business idea? These books will help you start as you mean to finish! One of the best ways to ensure that your startup is successful is by making sure that you don’t repeat the mistakes of others. Research into your market is one part of the…
The what, the why and the how of finding a co-founder for your business idea. Starting a business is a dream for so many, but the hard truth is that it’s difficult to pull off entirely on your own. You might be thinking that your idea should remain yours and that you want to reap…
And how can you leverage one to grow your business? There are some great tools and ideas out there for growing your business from idea to a point of solid growth, but none more so than an entrepreneurial ecosystem. What is an ‘entrepreneurial ecosystem’? Once you’ve got an idea for your business and are in…