Innisfil Business Mentors
The Town of Innisfil’s Economic Development team is moving forward with the creation of the Innisfil Business Mentors aimed at supporting local, Innisfil-based businesses on their road to recovery.
Our handpicked team of local experts will work with Innisfil based businesses and entrepreneurs to provide individualized, one-to-one mentorship in key areas such as the below:

Marketing & E-Commerce

Business Coaching

Financial Coaching

Municipal Development & Local Business Support
How it Works
- Step 1: Find an Expert
Browse our community of local experts to find the right one for you. - Step 2: Complete the Form
Within 48 hours of submitting the online form, you will receive an email from us to book a short call with one of our Innisfil Business Mentors. You will be able to pick a time that suits your schedule. - Step 3: Connect with an Expert
Following the call with an Innisfil Business Mentors, you will receive a meeting invite to connect with an expert.
Meet the Mentors

Josh Speers
Marketing & E-Commerce Support
- eCommerce & Website Design
- Digital Advertising
- Brand Development
- Web Hosting
- Online Sales

Susan Morrison, CPA, CA
Finance & Accounting Support
- Personal and corporate tax planning
- Structuring issues and compliance requirements
- Licensed to provide financial statement reports including compilations, reviews, and not for profit audits.
- Also serves niche areas such as farming, midwives and charities

Laurie Waldrum, CPA, CGA
Business & Financial Coaching
- All aspects and levels of business and finance experience in a variety of industries
- Financial analysis, budgeting & financial forecasting
- Business plan, policies/processes and strategic plan development
- New business set up, business purchasing/valuation
- Working with owners/entrepreneurs to develop financial strengths and enhance existing financial systems

Kate Nash
Municipal Development & Local Business Support
- Building and Development Business Concierge
- Location Search: Custom and self-service site selection assistance for new and existing businesses.
- Demographics and Data: Research and data that you need to make important business decisions.
- Connections to Talent: Introductions to hiring and training resources.

Chris Adams
Digital Marketing Strategy, Innovation, Funding
- Chris works with businesses to understand how to scale and build growth that have not yet been visioned using innovative digital marketing, funding, software and technology approaches.
- Chris and his team specialize in digital marketing strategy, innovation, funding mechanisms and business advisory services.

Jelmer Stegink
DMZ Innisfil Director
- Ecosystem navigation: Introductions to relevant support resources in the Simcoe County and GTA startup support ecosystem
- Early-stage startup support: Idea validation, business model development, building MVPs, launching, finding product market fit
- Fundraising: Pre-seed and seed stage fundraising for scalable start-ups

Nicole Murphey
Civil Litigation & Employment Law
- Nicole is an associate practising in the areas of civil litigation and employment law. Before joining the firm in February of 2022, Nicole began working for the Ministry of the Attorney General as an Assistant Crown Attorney upon her call to the bar in July 2020.

Emerson H. Wargel
Civil Litigation & Employment Law
- Emerson is an Associate lawyer who practices in the areas of general civil litigation and employment law. He started at Barriston in 2022, after practicing as an associate and articling at a prominent management-side labour and employment law firm.

Jacklyn Tuckey
Civil Litigation & Employment Law
- Jacklyn is an associate practicing in the areas of civil litigation, and employment law. Jacklyn summered with Barriston throughout her law degree, and completed her Articles with the firm, before being called to the Bar in June of 2020.

Ian Kenney
Account Manager
- Digital marketing consulting
- Social media advertising
- Search engine advertising
- Brand development
- Online sales

Kelly C Laughton
Commercial Real Estate Agent
- Expert Commercial Site Selection
- Commercial Leasing/Sales
- Terms Negotiations
- Commercial Landlord/Tenant Needs
- Award-Winning Author:
- Slaying the Location Dragon, the Book on Retail Site Selection
- Vertical Villages and the Magic of Mixed-Use Development

Heather Hill
InsuranceStore.ca
- Commercial properties owed or for rent – how much insurance and who needs it?
- Commercial auto = trucks or use of vehicles for business
- Fleets – 5 or more business/commercial use vehicles
- Liability protection – for you and your business
- Professional Liability – do you need it?
- Farms – Large or small – working or hobby
- Retail, office, professionals – what do you need?
Program Guidelines
The purpose of this program is to focus on providing support to local small businesses and entrepreneurs.
The criteria being used is as follows:
- Business is based in the geographic boundary of Innisfil, ON (can be home based)
- Up to 5 hours available per business
